What NOT to sell on the Internet (Derek Gehl)

What NOT to sell on the Internet

January 10, 2008

Are you just getting started and trying to figure out what to sell online?

If yes, there are 3 rules you absolutely MUST follow in order to avoid going down the wrong product path.

These rules have nothing to do with researching supply and demand or locating a niche market to sell to. They actually precede that kind of research. And if you violate one of them, then I can guarantee the product you choose will NOT be a good money maker.

So here they are…

Rule #1: Don’t sell something people can easily buy at the local supermarket!

Or mall, or hardware store, or electronics shop, or sports store, etc. etc.

Why would people go online to buy something they can easily get on their regular weekly shopping trip?

Unless you can offer something truly unique — such as a lower price or a hard-to-find product — you’ll find it tough to compete with the convenience and the lack of shipping costs those offline alternatives offer.


Rule #2: Don’t sell a "time-sensitive" product!

If you try to sell something people need RIGHT AWAY, you’re going to have a hard time convincing them to wait a few days for it to be shipped to them.

For example, if you do proper keyword research you’ll see that thousands of people do searches every month on the keyword, "cure sore throat fast."

But here’s the challenge: If someone wants to cure a sore throat fast, do you think they’re going to wait for you to ship a herbal remedy? No! They’re looking for immediate results. And once their cold has gone, their desire to buy any kind of cough remedy will vanish along with it.

If the product can’t be delivered through a download, think twice…

Rule #3: Don’t enter a market with a massive amount of competition!

If there’s already a huge number of savvy marketers selling to your intended market, you should probably choose a different market.

Take world-famous online "shopping mall" Amazon.com, for example. They’re one of the hugest online vendors out there. If you decide to start your own catalog site selling a general selection of books, or music, or DVDs, how will you ever be able to compete with an industry giant like Amazon?

Unless you figure out a way to offer a lower price (doubtful) or cater to a very specific niche Amazon hasn’t yet tapped (difficult), you’re going to have a hard time getting your business off the ground.


Nothing is impossible… but the more competitive a market, the more time and money it will cost for you to become successful.

If these rules seem ridiculously obvious, then I apologize for wasting your time. But I had to mention them. Every day, I see budding entrepreneurs break these rules and spend weeks… months… and even years working extremely hard for minuscule results.

And it frustrates me, because I know it didn’t have to be that way.

If you want to learn how to find hot products that people are absolutely GUARANTEED to buy — before you even start selling them! — you can discover the formula that teaches you exactly how to do it in Step One of my best-selling course, "The Insider Secrets To Marketing Your Business On The Internet."

For more info, be an affiliate just click here

If you’re just getting started online, you cannot afford to choose the wrong product! That’s why we dedicated a full 5 lessons in our course to showing you how to choose the right product. You can let us hold your hand and walk you step-by-step through this entire scientific process.

Or you can base your business on guesswork and hope for the best… but I hope you’ll take my advice instead.

To your online success,

Derek Gehl

The 10 Steps of Online Success

• Step 1: Find a niche market -- Use research tools like Wordtracker to find a niche market of HUNGRY buyers eager for your product or service
  
  
• Step 2: Write your salescopy -- Write compelling copy that leads your visitors smoothly through your sales process
  
  
• Step 3: Set up your online store -- Turn your website into a selling machine using a simple design, easy navigation, and automation
  
  
• Step 4: Drive buyers to your site -- Create "paid search" ads that attract INSTANT traffic (without draining your bank account!) and use free search engines to get your site "front and center"
  
  
• Step 5: Drive more cheap and FREE traffic -- Use strategies like article-sharing and press releases to drive even MORE people to your site
  
  
• Step 6: Use email to get MORE sales -- Build a subscriber list of people who WANT to hear from you, so you can convince them to buy over time
  
  
• Step 7: Find MORE products for your customers -- Offer your customers even more products you know they want to buy
  
  
• Step 8: Get other people to sell for you -- Recruit an army of salespeople to sell your products on their websites (and you won't have to pay them a dime unless they help you make a sale!)
  
  
• Step 9: Grow your business BIGGER -- Create dozens of new streams of income to multiply your revenues
  
  
• Step 10: Use hot new tools to create a buzz -- Bring visitors back to your site again and again using the hottest new tools and techniques

Getting Started Earning Money Online...

You must have an electronic currency or payment processor such as e-gold, paypal, stormpay and etc. but my most recommended payment processor are e-gold and paypal.

e-gold is an electronic currency, issued by e-gold Ltd., a Nevis corporation, 100% backed at all times by gold bullion in allocated storage. Click here to sign-up an e-gold account.

To learn more about e-gold click here.

To sign-up for a paypal account, just click here.